Liora

When Women Connect in Business Economies Change

Liora Women in Business is connecting 250,000 women across borders

Starting with founders entering The Founder Games

Women in Business

The Movement

A movement for women who lead, build and inspire

Liora Women in Business (LWIB) is a long-term movement with a regional heart and a global purpose: to connect 250,000 women in business.

Women in leadership positions

Women running companies or family businesses

Women shaping their careers in management, finance, operations, tech

Women studying business

Women preparing to start something of their own

Women who believe in collaboration over competition

And the 1% who build startups

LWIB is not only a startup initiative. It is a bridge — between women, nations, and generations. A space that will grow into its own platform, identity, and future show. And it starts here.

The Flag

A global movement deserves a global symbol

The official launch of LWIB will happen through the world's Longest Connection Chain — a Guinness World Record attempt to form the Flag of Women in Business.

A living flag made from:

  • thousands of women
  • connecting across borders
  • on the same day
  • through one shared purpose

Not a flag made of fabric —
a flag made of women.

Every woman who joins LWIB participates in this historic moment. This is the identity, the beginning, and the heartbeat of the LWIB movement.

For Founders

A movement for all women in business.
A kickoff for the 1% who build.

LWIB is for all women in business. But inside this larger movement is a special activation for women founders: The Liora Women in Business Track (LWIBT)

This Track is designed for the women who step into the arena

who take risks, who build from zero, and who become role models for the rest of the 250,000.

These women — the founders — are not the movement

but they are the spark that ignites it. That's why the LWIBT is built in collaboration with The Founder Games Season 2.

The Track

What is The Liora Women in Business Track?

An activation for women founders entering The Founder Games

If you are a woman building a startup or preparing one: The Liora Women in Business Track is your pathway into The Founder Games Season 2.

This Track doesn't just select the best pitch.

It selects the strongest connectors.

The ones who lift other women as they climb. The ones who build community, not only companies. The ones whose leadership can activate entire ecosystems.

5-week TFG selection challenge

Real network growth

Increased visibility

A public leaderboard

Pitching in front of global women investors

What you get:

  • 3 founders win guaranteed places in The Founder Games Season 2
  • Every participant joins the Flag activation on 8 March

How It Works

The 5-Week Selection Challenge

12 January – 16 February

Women founders who want to enter TFG Season 2 through LWIBT are not selected only by their application forms. They apply through action.

During these 5 weeks, you will:

  • Expand your business network inside the LWIB community
  • Invite women in business to join the movement
  • Grow your connection tree through intro meetings
  • Engage inside the platform with posts, insights, and collaborations
  • Show initiative, leadership and visibility

Every action builds your LWIB Leaderboard score, which becomes your application ranking.

Selection Process

17 February

Top 10 on the LWIB Leaderboard advance to Pitch Day.

Pitch Day + Flag Launch

8 March

A room of influential women investors selects the Top 3 who win guaranteed spots in The Founder Games Season 2.

About The Founder Games

What is The Founder Games?

The Founder Games is the world's first reality show + startup accelerator,

filmed across multiple countries and built around real business challenges.

Founders receive mentorship, compete, learn, and grow under pressure — and the entire region learns by watching their journey.

Through LWIBT, 3 women founders will join the 20 selected startups of Season 2.

Join Us

Join the Movement

Your journey starts with connection

You may be
running a business.

Leading
a team.

Growing
a career.

Studying
business.

Or building a startup
ready for the arena.

Wherever you are
you belong here.

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